News
New research finds using sunscreen does not stop vitamin D production
A new study by UK researchers claims that the use of sunscreen on sunny days doesn't stop the body from producing vitamin D.
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Magnesium supplementation can help to optimise vitamin D levels
A study published in the American Journal of Clinical Nutrition has highlighted the importance of magnesium for optimising vitamin D in the body, suggesting the nutrients work together to boost your health.
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Vitamin D fortification urgently needed as children's supplements fall short
Many parents may expect that by opting for a multivitamin they’ll be able to meet all their children’s needs, but the latest study shows that belief could be misplaced. Researchers from the universities of Oxford and Southampton, found only 25-36% of children's supplements provide the correct daily dose of 400IU vitamin D. This study comes after analysis of NHS data showed hospital admissions related to vitamin D deficiency rose by 34% last year, with more than 100,000 cases across England.
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Vitamin and nutrient deficiencies are on the rise
According to the UK's latest National Diet and Nutrition Survey intakes of vitamins and minerals have decreased drastically since 2008 and this is leading to deficiencies of important nutrients including vitamin A, fibre and iron.
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Vitamin D is Britain's favourite vitamin
Vitamin D has overtaken vitamin C as Britain's favourite vitamin supplement. Last year saw a 7% increase in vitamin D usage and today it is used by 33% of vitamins, minerals and supplements (VSM) users.
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Inadequate magnesium levels could render your vitamin D supplement ineffective
New research is suggesting that if you are deficient in magnesium it may render the metabolism of vitamin D supplements ineffective.
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Vitamin D deficiency linked to brain faults
Studies investigating vitamin D status in children and adults appear to find a link between it's deficiency and schizophrenia in newborns and depression in older adults. These findings suggest the importance of taking the vitamin for healthy ageing of the brain as well as physical functioning of the body.
Learn moreWhat's the difference between fish oil and krill oil?
The benefits of fish oil and it's healthy omega-3 fatty acids are widely studied and it a popular supplement choice for the health conscious among us. Recently however, both researchers and consumers are turning their heads towards krill oil. So what's the difference?
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Trendy diets are leading to dangerous disorders
Nutritionists are warning against serious nutritional deficiencies and irreversible illnesses brought about by trendy diets publicized on social media.
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