Collection: Vitamins and Supplements for Pregnancy

Pregnancy supplements provide the key nutrients that support both mother and baby, from conception through to birth. The essentials are folic acid and vitamin D - in line with NHS guidance - which is exactly what our Pregnancy Support Formula is built around: 20 key researched nutrients including 400µg of folic acid and 10µg of vitamin D in one daily tablet.

They cover the increased nutritional demands of growing a baby. Folic acid taken before and during early pregnancy supports the baby's healthy development, vitamin D supports normal bones and immune function for you both, and iron supports normal red blood cell formation as your blood volume increases. A good pregnancy formula brings these together so nothing important is left to chance.

For most mums-to-be, a single comprehensive formula is the simplest answer - our Pregnancy Support Formula covers the NHS-recommended 400µg folic acid and 10µg vitamin D within 20 researched nutrients, suitable from conception to birth. If your midwife has flagged low iron, stomach-friendly Iron 14mg is a gentle option, and Omega-3 Fish Oil is beneficial during pregnancy too. Always confirm your routine with your midwife or GP.

Ideally before you conceive - NHS guidance is to take 400 micrograms of folic acid daily while trying for a baby and until you're 12 weeks pregnant, as it supports the baby's neural development in those crucial early weeks. If your pregnancy is a lovely surprise, simply start as soon as you know. Some women are advised a higher dose by their doctor, so mention it at your first appointment.

Vitamin A (retinol) is the important one - avoid supplements containing it, including cod liver oil, as too much can be harmful to your baby. This is why dedicated pregnancy formulas leave it out. It's also wise to run any herbal supplements past your midwife or pharmacist, as many haven't been established as safe in pregnancy. When in doubt, ask first - it takes a moment.

A healthy, varied diet is the foundation, but pregnancy is the one time even excellent eaters are advised to supplement: the NHS recommends folic acid and vitamin D for all mums-to-be, because the stakes in early development are simply too high to leave to chance. Think of your pregnancy formula as a safety net underneath a good diet, not a substitute for one.

Many mums continue after birth - the NHS advises all breastfeeding mothers consider a daily 10µg vitamin D supplement, and breastfeeding makes real nutritional demands, so a good multivitamin can help keep your own levels topped up. Our Pregnancy Support Formula is suitable from conception to birth; ask your midwife or health visitor what's right for you beyond that.

Yes - omega-3 from fish oil is beneficial during pregnancy, and our Omega-3 Fish Oil 1000mg is pressed from the flesh of oily fish, not the liver, so it's free of the vitamin A concern that rules out cod liver oil. DHA in particular supports your baby's development. Do check the label of any fish oil to confirm it's pregnancy-suitable, and ask your midwife if unsure.

Three things: the NHS-recommended essentials (400µg folic acid and 10µg vitamin D), no vitamin A (retinol), and honest, clearly labelled amounts of everything else. Ours ticks all three - 20 key researched nutrients, suitable from conception to birth, in one easy daily tablet at a sensible price, because looking after two shouldn't cost the earth.

Our Pregnancy Support Formula follows NHS guidance to the letter - 400µg folic acid and 10µg vitamin D among 20 researched nutrients, with no vitamin A - suitable from conception to birth and clearly labelled throughout, all for £10.95. Everything is made to strict GMP standards in the UK, and our wider range includes pregnancy-friendly options like stomach-gentle iron citrate and TG-form omega-3.