It depends on your diet, age and what you're looking to support. A daily multivitamin is the sensible foundation for most people, and vitamin D is worth adding between October and March, when UK sunlight is too weak for our skin to make it. Beyond that, most people choose one or two targeted supplements omega-3 for heart and brain, B vitamins for energy, or glucosamine for joints.

Yes. Our supplements are manufactured in the UK to strict GMP (Good Manufacturing Practice) standards, and we publish the full ingredient list and exact nutrient strengths on every product page. Where a product uses a premium branded ingredient such as Kaneka Ubiquinol™ or KSM-66® Ashwagandha  we name it, rather than hiding behind a generic description.

Because we sell direct, without the retailer markup that sits on top of high-street prices. What we don't cut is quality: we use the forms that actually work, such as stomach-friendly iron citrate and plant-source glucosamine, and we quote honest figures, actual base glucosamine, exact EPA and DHA content so you can see precisely what you're paying for.

Yes, and we label them clearly so you don't have to study the small print. You can filter the whole site by For Vegans or For Vegetarians to see only suitable products. The range includes plant-source glucosamine and vegetarian flaxseed omega-3 two things most brands can't offer without animal-derived ingredients.

Our supplements are made to strict GMP (Good Manufacturing Practice) standards you can read more on our GMP Quality Assurance page. We also publish full ingredient lists and exact nutrient strengths on every product page, and our service is rated by thousands of customers on Trustpilot.