{"title":"New Arrivals","description":"\u003cp\u003eA range of the newest supplements in our wide range.\u003c\/p\u003e","products":[{"product_id":"soya-lecithin-1200mg","title":"Soya Lecithin for Sharper Mind, Steady Heart","description":"\u003ch3\u003eWhat is Soya Lecithin?\u003c\/h3\u003e\n\u003cp\u003eLecithin is a naturally occurring fat molecule which can be found in plants and animals, in the human body it is found particularly abundantly in the brain and liver. It is a large source of phospholipids, a functional component of all cells. It can be found in many foods, including soybeans, red meat and egg yolks.\u003cspan style=\"font-size: 0.8em;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eQuality Assured Ingredients\u003c\/h3\u003e\n\u003cp\u003eWe use Soya Lecithin extract from non-GM soybeans. 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However, the oil can also be extracted to create supplements; the oil extraction process for supplements can vary, but cold-pressed oil is superior as it allows the oil to retain its beneficial properties. \u003c\/p\u003e\n\u003cp\u003ePumpkin Seed Oil is an excellent source of fatty acids, including Omega-6 and Omega-9, also known as Linoleic and Oleic acid respectively. \u003c\/p\u003e\n\u003ch3\u003eQuality Assured\u003c\/h3\u003e\n\u003cp\u003eWe take quality very seriously; Just Vitamins' Pumpkin Seed Oil Capsules are manufactured and packed to GMP standard. Each capsule is formulated with 1000mg of cold-pressed pumpkin seed oil, encased in an easy to swallow softgel that can be taken daily to support your health and well-being.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Just Vitamins Ltd","offers":[{"title":"2 Month Supply","offer_id":58157442171261,"sku":"JV-PUMP1K-120","price":24.95,"currency_code":"GBP","in_stock":true},{"title":"4 Month Supply","offer_id":58779593376125,"sku":"JV-PUMP1K-240","price":46.85,"currency_code":"GBP","in_stock":true},{"title":"6 Month Supply","offer_id":58750603723133,"sku":"JV-PUMP1K-360","price":68.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/6876\/2237\/files\/511439a4-4d18-4986-bcc3-defc84c9e3ad-1_6715c51f-87c2-48cb-beee-4110706fcd5b.jpg?v=1790325379"},{"product_id":"high-strength-l-theanine","title":"L-Theanine for Calm Without the Brain Fog","description":"\u003cp\u003eIntroducing our new double-strength L-Theanine capsules. L-Theanine supports a sense of calm, contentment and well-being. It crosses the blood brain barrier and has been shown to increase brain alpha waves in less than 40 minutes. Alpha brain waves are an indication of a state of relaxation and mental alertness similar to that achieved through meditation, this promotes a feeling of relaxation but with an alert state of mind. This is particularly useful to know as it can be taken during the day to support relaxation without a sedating effect.\u003c\/p\u003e\n\u003cp\u003eTheanine is an amino acid found predominantly in tea.  When you have a stressful moment or a shock the immediate thought (well for us Brits anyway) is to have a 'cuppa'! A joke to some maybe, but is there a real reason as to why? Yes, it's L-Theanine, which is believed to be responsible for the calming and relaxing effect brought about by a good old cup of tea.\u003c\/p\u003e\n\u003cp\u003eL-theanine facilitates the production of GABA (a neurotransmitter that has a calming effect on the brain), it has also been shown to support quality sleep and may have a positive effect on memory and learning. \u003c\/p\u003e\n\u003ch2\u003eStrongest form available, high grade material\u003c\/h2\u003e\n\u003cp\u003eA single capsule provides 400mg of this high-grade amino acid in a vegetarian capsule - currently the strongest form available in the UK.\u003c\/p\u003e","brand":"Just Vitamins Ltd","offers":[{"title":"4 Month Supply","offer_id":58157456359805,"sku":"JV-THEA400-120","price":21.95,"currency_code":"GBP","in_stock":true},{"title":"8 Month Supply","offer_id":58750558699901,"sku":"JV-THEA400-240","price":41.22,"currency_code":"GBP","in_stock":true},{"title":"12 Month Supply","offer_id":58750558732669,"sku":"JV-THEA400-360","price":59.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/6876\/2237\/files\/3a10ce3f-c9a6-4733-8810-4989b8d774b3-1_65691e9e-143e-4a02-95bc-472e3631083e.jpg?v=1790325171"},{"product_id":"natural-mk7-vitamin-k-tablets","title":"Vitamin K2 as Natural MK-7 for Bones Built to Last","description":"\u003ch3\u003eWhat is Vitamin K?\u003c\/h3\u003e\n\u003cp\u003eVitamin K refers to a group of fat-soluble vitamins, used by the body in a number of processes, including blood coagulation and bone formation.\u003c\/p\u003e\n\u003cp\u003eVitamin K comes in several forms - the main ones being K1 or K2.\nVitamin K1, also known as phylloquinone, is found in leafy green vegetables. \u003c\/p\u003e\n\u003cp\u003eVitamin K1 is converted into Menaquinones, or Vitamin K2, by bacteria in the gut. The most common of these Menaquinones are MK-4 and MK-7.\u003c\/p\u003e\n\u003cp\u003eJust Vitamins Vitamin K provides 100µg of Vitamin K as MK-7.\u003c\/p\u003e\n\u003cp\u003e\n\u003c\/p\u003e\n\u003ch3\u003eWhy buy Vitamin K Capsules?\u003c\/h3\u003e\n\u003cp\u003eVitamin K contributes to normal blood clotting and to the maintenance of normal bones.\u003c\/p\u003e\n\u003cp\u003eNaturally sourced Menaquinone 7 (MK-7) is the most bio-available form of Vitamin K2.\u003cbr\u003e\n\u003cbr\u003e\nThis natural form of Vitamin K2 is guaranteed to be free from soya and other allergens.  \u003c\/p\u003e\n\u003ch3\u003eProtected in a light-shielding, naturally-coloured capsule shell\u003c\/h3\u003e\n\u003cp\u003eVitamin K2 in its natural form is heat and light sensitive, so we have taken a  two-step approach to further ensure that the Natural Vitamin K2 in this supplement is protected and retained right through the shelf-life of the product. Firstly we have formulated this supplement into a hard-capsule rather than a tablet, as the action of pressing a tablet will generate heat that could instantly damage the heat-sensitive Vitamin K materials. 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